Niche Marketing

The buzzword for success on the internet today is “niche”.

Find the right niche and success is assured.

I go along with that, but in the words of the song “If I only had time, only time”

Running a business requires skills in all kinds of areas, which means that the budding entrepreneur has to master many different aspects of the commercial world.

This is where niche marketing falls down.

It assumes that the businessman has the time and inclination to access many different websites and read a similar number of specialist “niche” blogs to acquire the information and knowledge he needs.

By the way, sod Political Correctness, “he” is much quicker than writing “he/she” or trying to find alternatives to satisfy the loony left. So “he” it will be!

Anyway back to our poor businessman.

(I just ran spellchecker on this blog…the first correction? Businessman should be businessperson! Are they real? Take a bow Microsoft)

“My Take” sets out to provide a balanced view of the business world today, but taken as the whole and not one particular part of it.

A big part of business success also involves keeping up with the world as a whole, and trying to be one-step ahead of not only the competition but also changes that will affect such things as raw material costs and taxes.

If you take a successful meeting or lecture as an example, the host or speaker has managed to find the right balance between the heavy, the not so heavy and the downright funny. A good laugh is a great aid to memory!

My view is a blog should try to be similar, laugh while you learn.

Hopefully, all these and more you will find in My Take.

And please remember blogging is a two-way thing.

You can add to the value of the information here with constructive response to my posts. The good and the bad.

Ask questions, suggest topics to be covered and if you want to add to the points covered, please feel free to do so.

Now the important stuff!

Peter and Alfred Nussbaum were tailors and partners in the firm Nussbaum Brothers.

After many years they decided to anglicise their names and henceforth the firm should be known as the Nuss Brothers.

After completing the legal paperwork, they informed the receptionist, Ethel, that from Monday on she should answer the phone as “Nuss Brothers.”

“I quit,” said Ethel.

“But why?”, asked Peter, “The pay and benefits will be the same!”

“Yeah? Well, YOU answer the phone then. I don’t want to answer and find that the caller says he wants to speak with Mr. Nuss. Then I have to say….. “Yes Sir; which one? P-Nuss or A-Nuss?”